This blog is about “copywriting that gets results”… the creation of email, direct mail, space ads etc that are measured not by awards won or clients placated, but by actual response in terms of URLs clicked, toll free calls made, coupons returned and so on. This is the kind of writing I do on a daily basis and it’s what I teach in the eponymous course at San Jose and other places.
We’ll use this space to share ideas and maybe some actual materials related to the courses that I teach. In addition, as the Cole Porter lyrics imply, we may take a few unexpected side trips. Welcome, and thanks for stopping in.
Eponymous: it appears I am using this word incorrectly as does each scrivener who scribbles “Sonny Bryan’s eponymous barbecue stand” to toss in a little pomposity instead of just typing out the flipping name.
Google define: eponymous
1. eponymous, eponymic — (being or relating to or bearing the name of an eponym)
define: eponym
the name of a person for whom something is supposedly named; “Constantine I is the eponym for Constantinople”
http://www.cogsci.princeton.edu/cgi-bin/webwn
a name derived from the name of person (real or imaginary) as the name of Alexandria is derived from the name of its founder: Alexander the Great
http://www.cogsci.princeton.edu/cgi-bin/webwn
Loved your purpose!! We shall enjoy reading your motivations even further!!
Visita nuestra página si puedes, estamos tratando de mejorarla!
CGC
This is a test comment. If you want you can post the same way, without joining Blogger, by clicking “comments” then “post a comment” and choosing “anonymous” for your post. After that it would be a polite thing to sign it!
Advice from a pretty good writer:
“I should consider the speeches of Livy, Sallust, and Tacitus, as preeminent specimens of logic, taste and that sententious brevity which, using not a word to spare, leaves not a moment for inattention to the hearer. Amplification is the vice of modern oratory.” –Thomas Jefferson
Posted by Bill West