Direct marketers in their self promos are some of the worst practioners of our craft, and this invite to a Catalog Age webinar is a great example. The subject line should tease… an intro headline should pay it off… then quickly get to the meat in the body copy of the invite.
Instead, this email repeats the same headline no less than three times before they get to the meat and the benefits. The row of identity-building images across the top is also a problem. This is appropriate for collateral but not for the recipient of the email; I already KNOW who I am. The muffed salutation… let’s say that is a service bureau problem… even so, if you’re not sure your data is clean maybe just forego the dear so-and-so ?