It’s time to start beating the drum for my session at the Direct Marketing Association’s annual conference in San Francisco, which will happen at 3:15 3:00 pm on Monday, October 11th. The title is “How Twitter Killed Direct Marketing Copywriting (Just Kidding)” but it’s really a broader look at the creative side of social media and how apparently random and spontaneous social/viral marketers actually use some very ingenious traditional communications and brand strategies to get their point across. (And, this being the DMA, I’ll also talk about how traditional DM’ers can make the transition to being successful in social.)
The DMA has just added a session right after mine, at 4:25, called “The Social Media Faceoff”, in which a number of agency luminaries will exchange viewpoints (and, implies the DMA, possibly some virtual fisticuffs) on how marketers can monetize their social media efforts. Being from the home of the Travers Stakes, I will point out that this makes the perfect Exacta: join me for the apps, then move on down the hall for the main course.