Would you like to increase the traffic on your marketing blog or copywriting web site through organic search results? Here is an accidental success story that may help.
I have another blog, Burnt My Fingers, which is specifically about food and cooking. It’s a fun, niche project and I have never worked too hard to pump up the metrics. But in the last 3 months my page views have increased by well over 100%. How come?
I wrote a post called “Why I’m not buying a Sansaire sous vide device” which was an offshoot of some earlier articles on this specialty cooking method. Well, turns out there is a lot of interest in this gadget and the buzz is only increasing as the holidays roll around. Do a web search for “Sansaire” as many shoppers might and there’s my post, close to the top of your search results. It looks like a negative review (it actually isn’t) so is just the sort of thing a shopper might want to read as part of their research.
The good news is that search links to this specific post account for only about 25% of my new page views. The rest are from the activity of users once they get to the site: they browse around to linked articles, then my recipes, which is exactly what you hope they would do if the article they came for is relevant to your core content vs. link bait.
The key to this accidental success story was finding a topic a certain audience wants to read about, vs something I wanted to write about. Think about the interests of your audience—then think about how you might mine that with catchy content that draws them to your site.