In an earlier post I talked about the argument for spending more to gain market share when others are cutting back, and cited Bed, Bath & Beyond and New York Life as success stories. Now comes news that Google, Juniper Networks, Cisco and Microsoft have launched major new campaigns into a still-roiling economy. “Everyone is trying to be the first mover,” commented Dean Crutchfield at one of the major tech agencies. “This is a market now where you’ll stand out or die.”
Coincidentally, Google’s Q3 revenue was up 7% year-to-year, in spite of tough economic times. Somebody is spending more on Adwords, that’s for sure. How about your company?