More thoughts on “cheap” creative

If you’re a manager who hires creatives, here’s some friendly advice: pay them on time, Or, even better, surprise them with a check well in advance of the due date. Most writers and designers are not the best money managers and this simple gesture will earn you Pavlovian gratitude as well as better, prompter work in return.

On the other hand, if you have an accounting staff that uses the “slow pay” scheme to manage cash flow, fight like hell to get your creatives excluded from the extended payment schedule. When they are distracted by worrying about paying their utility bill or putting food on the table, how can they give you their best work? When you don’t honor your commitment to them, how can you expect them to be conscientious about your own deadlines?

I forgot to mention the above in my earlier post on pricing and getting paid during a recession. Meanwhile, my own experiences with clients coping with tough times continue. I engaged in extensive dialog and estimating with a prospect and she finally told me her budget was $300-500 for a new website and collateral. It’s hard to imagine what you can get for that except maybe installing a pet door.

Meanwhile, just started working with a new agency client which said my rate is fine, I can track my own hours, and they’re sending the paperwork in the morning. I was so pleased to be back in a grown-up relationship that I immediately spent a couple hours researching the project, on my own nickel.

2 thoughts on “More thoughts on “cheap” creative”

  1. Good thoughts and nicely put. Yes, there are certain clients who are a pleasure to work with: they know what they want and know what they want will cost so much dollars. They pay on time even during recession. Then there are others who delay payment even during boom times so one can just imagine their way of functioning during recession.

  2. It’s nice to see someone who ‘gets it’. If you want to get the best out of those who work for you treat them as you would want to be treated.

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