Remember Borders? Several months ago they were a nationwide chain of bookstores where you could browse, cozy up with a cup of coffee, and discover a new author while listening to music or even a live reading.
My own Borders was one of the first scheduled for closing, and they’ve been gone for maybe four months. Like a zombie or a hand from the grave, my Borders Rewards membership kept reminding me of new offers which were no longer relevant until finally I clicked the CAN-SPAM link and killed it.
But today the corpse is risen anew. Some special set of rules allows the liquidators to send my email address a message that says:
| Borders Rewards Perks has partnered with OO.com to ensure that you have access to your account, including your WOWPoints… |
Your WOWPoints will be honored. They will be moved to OO.com over the next 30 days. Once there, you can use them just as you do now.
Um, no. I had a relationship with Borders, but I am not interested in you new guys whoever you are. Why is it so difficult to take a national brand with huge loyalty and do something for the customers which is also profitable when things go bad?
Just askin….