Good CSR, bad CSR

The other day I got hot under the collar about what was basically a trivial matter. The outsourced customer service function of American Express needed appropriate phrases to express appropriate reactions when a customer called because their credit card was declined. Quite possibly because of cultural differences, the scripted responses weren’t appropriate at all.

But why would a company even want to banter with the customer in the first place? This is not a marriage or personal relationship where you are trying to gain the upper hand. There’s a customer service policy in place to handle whatever concern the customer is contacting you about. Just deal with it, as efficiently is possible. Don’t embellish the dialog in a way that can turn a neutral situation into a negative.

At the other end of the spectrum, if the customer has a complaint or request and your policy is to honor it, there is nothing wrong with an additional coating of obsequiousness. An example is this response from amazon.com when I downloaded a Kindle book thinking it was free through the Prime lending library and discovered I was charged for it.

First, let me apologize for any inconvenience caused by this issue. I do understand how frustrating this must have been to you. We value our customers’ trust above all else–it is the foundation upon which Amazon.com was built. Please know that this situation was the result of a combination of technical and human errors, and that in no way did we intend for this to happen.

Over the top? You bet. Did it cost Amazon any more than a simple notice that my charge had been reversed? Not a penny. Will this make me more likely to give more money to Amazon? Absolutely.

American Express customer service goes off the rails

Had a remarkable conversation with American Express customer service tonight regarding my account ending in 71000. (Amex, that’s so you can fix this if you are paying attention.) The card was rejected in a Cost Plus World Market store and while I am by no means a paragon of any type, I’ll say in my defense I have never missed a payment nor reported any kind of irregularity so it was a bit of a surprise.

When I got home there was an email, as opposed to the more urgent phone call you might expect. There was a number for me to call. I did… and was put on hold. WTF! I then had a conversation with an overseas CSR. I am not one of the “keep it in America” folks by kneejerk reaction, but in this case the language barrier might have kept her from realizing some of the script she was reading from was of a toxic nature.

I see you are calling from a number in your profile, you had a charge that was rejected because of our fraud prevention alerts. I asked why, since Cost Plus is a recognized national retailer. First surprise in her scripted answer: the larger the organization, the greater for the potential for fraud. Oh, says I, are you saying I should only shop at small stores from now on? Her response: I can see you were embarrassed sir, when your card was rejected. (WTF! I never said that!) I can understand that because of the prestige attached to the American Express card. (Yes, I’m a desperate striver who was accidentally approved for this card. Now my dirty laundry is out in public.)

I could have been reassured by this conversation, but instead I’m in doubt about my choice of shopping destinations and my worthiness to carry the card… which you can’t bet I won’t be doing much longer. Well, that’s not actually true because I have points to redeem. But you can bet this puppy is going to stay in my pocket the balance of this holiday shopping season. Don’t have time for this shit.